Animated Music Video Promo
Hand Me Downs by Arkells is about genetics and how people may feel shame about where they come from, whether that’s their background, family, or where they grew up. This song focuses on how to move past that, and even embrace where you come from. The video will use strong imagery in combination with the lyrics to emphasize and highlight the message behind the song.
Goal
Ideation
Music videos bring a song to life. Having a video means that the audience is engaged visually as well as auditorily. The lyrics are no longer just words when there is a visual component to support them. The promo video will engage the audience by using a visual style that stands out amongst other videos within the genre. The simplistic animation style will draw the viewer's attention while emphasizing the lyrics and bringing the song to life.
Styleframes
The animated music video promo uses a simplistic design with warm colours to create a gentle calm feeling. The imagery reinforces the lyrics by showing a character reflecting on her family and where she came from. The colours and tone of the images presents her nostalgia and growth as she moves away from her past and embraces her future. All the visuals work together with the lyrics to create a story and bring the song to life.
